Digital product delivery
Designing and launching a six-level interactive English curriculum
A two-person core team, a validated scope expansion and one coordinated launch across 18 class, homework and teacher editions.
Challenge
Educators needed reliable, consistent material, while learners needed one engaging curriculum that could support progress from beginner through advanced levels. Existing preparation relied on multiple tools, significant manual effort and teaching expertise.
Approach
I built the business case and product roadmap, gathered requirements from educators and learners, and prioritized them by launch need and future value. Work moved through a lean Trello workflow across curriculum, design, product development, marketing and sales. Each version was developed sequentially and tested iteratively in FlipHTML5 before all 18 editions launched together through a multi-currency Shopify storefront.
I tested a working MVP in one-on-one sessions with three educators and approximately 25 students, including live lessons with individual learners. Their feedback validated the interactive features, so I expanded the scope across all 18 versions and rebaselined the schedule from 12 to 26 months, delivering a complete product with higher customer value.